Culture in international business research

Purpose – The purpose of this paper is to conduct a study on the articles published in the four top international business (IB) journals to examine how four cultural models and concepts – Hofstede’s (1980), Hall’s (1976), Trompenaars’s (1993) and Project GLOBE’s (House et al. , 2004) – have been used in the extant published IB research. National cultures and cultural differences provide a crucial component of the context of IB research....