Design and Development: The Made in BRIC Challenge
Published on Jan 1, 2013
· DOI :10.1007/978-81-322-1050-4_101
The study examines the level of design and development in three multinational subsidiaries working on fluid power industry in Brazil. Some authors say that decentralization of R&D activities by MNCs is an important source of innovation for BRICS countries. Using a case study method this paper has found that the type of design and development activities performed by these companies are more related with redesign than original and innovative activities, which would demand more complex system approach. The answer for increasing innovation levels might be in domestic firms and not in multinational ones.