Environmental Volunteers: Are They Driven By Altruism and a Strong Feeling of Regional Identity?

Published: Jan 1, 2006
Abstract
The significant growth of the nonprofit sector in Australia has lead to increased competition between organisations in attracting and retaining volunteers. Nonprofit managers are under increasing pressure to adopt commercial marketing techniques in order to achieve volunteer targets, and are recognising the need for detailed market information in order to develop customised and targeted marketing strategies. Environmental organisations within...
Paper Details
Title
Environmental Volunteers: Are They Driven By Altruism and a Strong Feeling of Regional Identity?
Published Date
Jan 1, 2006
Journal
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