Abstract
Preface. PART I INTRODUCTION. 1 The Concept of Strategy. Introduction and Objectives. The Role of Strategy in Success. The Basic Framework for Strategy Analysis. A Brief History of Business Strategy. Strategic Management Today. The Role of Analysis in Strategy Formulation. Summary. Self-Study Questions. Notes. PART II THE TOOLS OF STRATEGY ANALYSIS. 2 Goals, Values and Performance. Introduction and Objectives. Strategy as a Quest for Value....
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