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The internationalization of retailing : factors influencing the choice of franchising as a market entry strategy

Published on May 1, 2007in International Journal of Service Industry Management
· DOI :10.1108/09564230710737826
Anne Marie Doherty17
Estimated H-index: 17
Abstract
Purpose – The purpose of this paper is to examine the factors that motivate international retail companies to choose franchising as a method for entering international markets.Design/methodology/approach – Employs a qualitative methodology and a multiple case study design. Six major UK‐based international fashion retailers form the empirical basis for the work.Findings – Finds the motivating influences to be a combination of both organisational and environmental factors. International retailing experience, availability of financial resources, presence of a franchisable retail brand, company restructuring and influence of key managers emerge as the organisational factors while environmental influences are revealed as opportunistic approaches, local market complexities, domestic competitive pressures and availability of potential franchise partners.Practical implications – Provides a useful source of information for those retail firms considering internationalization via the franchising method. Research is ...
  • References (57)
  • Citations (110)
References57
Newest
#1Christopher M. Moore (GCU: Glasgow Caledonian University)H-Index: 17
#2Grete Birtwistle (GCU: Glasgow Caledonian University)H-Index: 19
Last.Steve Burt (University of Stirling)H-Index: 22
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Cited By110
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#1Louise Curran (Toulouse Business School)H-Index: 10
#2Khalid Nadvi (CGD: Center for Global Development)H-Index: 24
Last.Liam Campling (QMUL: Queen Mary University of London)H-Index: 15
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#1Renata Maria Gomes (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 1
#2Jorge Carneiro (PUC-Rio: Pontifical Catholic University of Rio de Janeiro)H-Index: 8
Last.Luis Antonio Dib (UFRJ: Federal University of Rio de Janeiro)H-Index: 3
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#1Boryana V. Dimitrova (Drexel University)H-Index: 4
#2Bert Rosenbloom (Drexel University)H-Index: 15
Last.Saejoon Kim (College of Business Administration)
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#1Alexander Rosado-Serrano (Interamerican University of Puerto Rico)H-Index: 2
#2Justin Paul (UPR: University of Puerto Rico)H-Index: 10
Last.Desislava Dikova (WU: Vienna University of Economics and Business)H-Index: 10
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