Are opportunities recognized or constructed?
Abstract
Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneur’s use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneur’s opportunity recognition-construction mechanism. This article...
Paper Details
Title
Are opportunities recognized or constructed?
Published Date
Jan 1, 2010
Volume
25
Issue
1
Pages
73 - 86
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