The economics of Internet search

Published: May 27, 2016
Abstract
Search engines are one of the most widely used Internet applications. Not only are search engines widely used, they are also highly profitable. Their primary source of revenue comes from selling advertisements that are related to the search queries. Since users tend to find these ads to be highly relevant to their interests, advertisers will pay well to place them. Furthermore, the marginal cost of an addition query is very low for search...
Paper Details
Title
The economics of Internet search
Published Date
May 27, 2016
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