The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption
Volume: 1, Issue: 1, Pages: 1 - 30
Published: Oct 1, 2000
Abstract
The technology acceptance model (Davis 1989) is one of the most widely used models of IT adoption. According to TAM, IT adoption is influenced by two perceptions: usefulness and ease-of-use. Research has shown that perceived usefulness (PU) affects intended adoption of IT, but has mostly failed to do so regarding perceived ease of use (PEOU). The basic proposition of this study is that this varying importance of PEOU may be related to the nature...
Paper Details
Title
The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption
Published Date
Oct 1, 2000
Volume
1
Issue
1
Pages
1 - 30
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