Comparative Analysis of Export-Oriented and Foreign Production-Oriented Firms' Foreign Market Entry Decisions: A Comment

Among the various foreign market entry modes, export and foreign production have been frequently used by firms. When entering foreign markets, some firms rely on exporting, while others rely on foreign production or both. The sequential process of internationalisation was first suggested by Vernon (1966) as part of his framework of international product life cycle. This concept was later expounded by Johanson and Vahlne (1977). These later...