Coming of age
Abstract
Purpose This article presents a content analysis of Marketing Intelligence & Planning ( MIP ) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP . Design/methodology/approach Four areas were addressed, including an analysis of the nature of authorship, identification and ranking of the most prolific authors, recognition of the most influential articles based on number of citations, and an exploration of the...
Paper Details
Title
Coming of age
Published Date
Jan 27, 2012
Volume
30
Issue
1
Pages
4 - 17
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Notes
History