Thinking of exporting?

Volume: 29, Issue: 4, Pages: 66 - 81
Published: Dec 1, 1994
Abstract
With the interest in globalization, many domestic manufacturing companies are anxious to export their products. Lacking the resources and experience to sell effectively abroad, manufacturers often rely on export management companies (EMCs) to act as their export departments. How successful have these arrangements been? Haigh reports that the performance of EMCs is below the expectations of manufacturers more than half the time, but concludes...
Paper Details
Title
Thinking of exporting?
Published Date
Dec 1, 1994
Volume
29
Issue
4
Pages
66 - 81
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