Internationalization process of a mobile operator: Case of Zain Telecom

Published: Apr 1, 2015
Abstract
This paper deals with the target country, market and timing factors potentially influencing the transaction costs of a company in its international ventures, which are used as transaction cost proxies, based on “Determinants of Mobile Network Operators' Choice of Cross-Border Entry Modes”. In addition, they are assigned as corresponding hypotheses in order to test their effect on Zain Telecom's entry mode choices. This model did not seem to...
Paper Details
Title
Internationalization process of a mobile operator: Case of Zain Telecom
Published Date
Apr 1, 2015
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