Dynamic demand and pricing strategy in e-book market

Published: Jan 1, 2015
Abstract
E-reading has experienced rapid growth in the past few years and has raised new questions. On the supply side, retailers such as Amazon jointly sell e-readers and e-books. It remains unclear how they can coordinate the two products to conduct intertemporal price discrimination (IPD). On the demand side, it remains unclear how much of e-book sales come from cannibalizing print books and how much serve as market expansion to the book business. I...
Paper Details
Title
Dynamic demand and pricing strategy in e-book market
Published Date
Jan 1, 2015
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