Gaining and sustaining a competitive advantage

Pages: 313 - 335
Published: Jul 26, 2012
Abstract
PART I: The Logic of Strategic Analysis Chapter 1. Introduction: What Is Strategy? Chapter 2. Firm Performance and Competitive Advantage Chapter 3. Evaluating Environmental Threats Chapter 4. Evaluating Environmental Opportunities Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View PART II: Business Strategies Chapter 6. Cost Leadership Chapter 7. Product Differentiation Chapter 8. Flexibility: Real Options Analysis...
Paper Details
Title
Gaining and sustaining a competitive advantage
Published Date
Jul 26, 2012
Journal
Pages
313 - 335
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