Logistics‐production, logistics‐marketing and external integration

Volume: 25, Issue: 1, Pages: 20 - 38
Published: Jan 1, 2005
Abstract
Purpose This paper examines the logistics‐production and logistics‐marketing interfaces and their relation with the external integration. The study also investigates the causal impact of these internal and external relationships on the company's logistical performance. Design/methodology/approach An empirical study was conducted in the Spanish FMCG sector and the theoretical model was subjected to analysis using SEM. Findings The generic results...
Paper Details
Title
Logistics‐production, logistics‐marketing and external integration
Published Date
Jan 1, 2005
Volume
25
Issue
1
Pages
20 - 38
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