Uses and Gratifications

Pages: 139 - 154
Published: Dec 28, 2012
Abstract
Uses and gratifications is a media user-centered theory of media use and effects. As a media theory, uses and gratifications posits that people choose from among media and other communication channels to satisfy their needs and desires. Such selection and use of communication channels are influenced by communicators’ motives and their social and psychological background characteristics. Further, media users are seen as variably active in their...
Paper Details
Title
Uses and Gratifications
Published Date
Dec 28, 2012
Journal
Pages
139 - 154
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