Factors for Entry Timing Choices Using Principal Axis Factorial Analysis and Logistic Regression Model
Volume: 7, Issue: 12, Pages: 2569 - 2579
Published: Nov 2, 2013
Abstract
International market expansion involves a strategic process of market entry decision through which a firm expands its operation from domestic to the international domain. Hence, entry timing choices require the needs to balance the early entry risks and the problems in losing opportunities as a result of late entry into a new market. Questionnaire surveys administered to 115 Malaysian construction firms operating in 51 countries worldwide have...
Paper Details
Title
Factors for Entry Timing Choices Using Principal Axis Factorial Analysis and Logistic Regression Model
Published Date
Nov 2, 2013
Volume
7
Issue
12
Pages
2569 - 2579
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