Crowdsourced Idea Generation: The Effect of Exposure to an Original Idea
Abstract
The effect of exposure to an original or common idea on crowdsourced idea generation was studied by asking crowd workers to design a public service advertisement. As compared to having no idea exposure, exposure to an original idea decreased fluency and increased the average originality of ideas generated by each person. By contrast, exposure to a common idea had no effect on either idea originality or fluency. However, the two exposure...
Paper Details
Title
Crowdsourced Idea Generation: The Effect of Exposure to an Original Idea
Published Date
Jan 1, 2013
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