Rating Marketing Faculties on the Basis of Editorial Review Board Memberships
Abstract
This article presents an alternative approach to evaluating marketing faculties in colleges and universities throughout the United States. The authors have made this assessment on the basis of editorial review board memberships rather than the more traditional approach of counting the number of academic publications by faculty members. This evaluative technique, originally presented in the finance literature, provides an interesting contrast to...
Paper Details
Title
Rating Marketing Faculties on the Basis of Editorial Review Board Memberships
Published Date
Mar 1, 1988
Volume
10
Issue
1
Pages
64 - 68
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