A Cube Model and Cluster Analysis for Web Access Sessions

Pages: 48 - 67
Published: Aug 26, 2001
Abstract
Identification of the navigational patterns of casual visitors is an important step in online recommendation to convert casual visitors to customers in e-commerce. Clustering and sequential analysis are two primary techniques for mining navigational patterns from Web and application server logs. The characteristics of the log data and mining tasks require new data representation methods and analysis algorithms to be tested in the e-commerce...
Paper Details
Title
A Cube Model and Cluster Analysis for Web Access Sessions
Published Date
Aug 26, 2001
Pages
48 - 67
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