Why Don't Farmers Use Cell Phones to Access Market Prices? Technology Affordances and Barriers to Market Information Services Adoption in Rural Kenya

Providing smallholder farmers with agricultural information could improve economic development, by helping them to grow more crops, which they could then sell for more money. Widespread mobile phone ownership in Africa means that, for the first time, there is a realistic opportunity to deliver pertinent information to remote farmers throughout the continent. Efforts to harness the potential of mobile phones include the development of...