Customer Roles in M&A Integration
Volume: 48, Issue: 1, Pages: 43 - 70
Published: Jan 1, 2018
Abstract
The article describes and discusses what roles customers play in M&A integration. Based on studies of eight domestic and international M&As, it is concluded that customers may: (1) limit integration intentions; (2) be reasons for pre-integration reconsiderations; (3) be used as an argument against integration; (4) not act according to integration intentions; and (5) actively work against integration. Customers’ actual activities, as well as how...
Paper Details
Title
Customer Roles in M&A Integration
Published Date
Jan 1, 2018
Volume
48
Issue
1
Pages
43 - 70
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