Research Productivity in the Journal of Business Research

This article presents a thorough analysis of the research published in the Journal of Business Research (JBR) during the period of 1985–1999. First, each article published in JBR was categorized into a primary content area according to the broad subject areas covered by the journal's editorial review boards. Marketing represents the largest area with 33% of the articles, followed by buyer behavior (18%) and international business (16%). Second,...