Argos: Internacionalización en un entorno de conflicto armado

Published on Dec 15, 2008in AD-minister
Sascha Furst1
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(EAFIT University),
Juan David Penagos Tascón1
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(EAFIT University),
Jhon Jairo Villa Ramírez1
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(EAFIT University)
Abstract
This case study illustrates how Argos achieved to become one of the largest cement and concrete suppliers of Latin America, in spite of the fact that some of its production facilities are located in armed conflict areas. For that reason, the company implemented various corporate social responsibility strategies to overcome the difficulties of operating in these areas. These strategies contributed to the consolidation of the company’s operations under a single juridical and administrative entity, and facilitated the internationalization process to Central America, the Caribbean and the United States.
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