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La interculturalidad de los negocios internacionales.
Abstract
When encounters between companies belonging to different cultures take place, it is easy for misunderstandings to arise due to the existence of socio-cultural differences and a limited knowledge of such. These socio-cultural clashes hinder the success of the internationalization strategy, which in turn renders financial and strategic efforts a waste, hence threatening the organization’s longevity. This investigation identifies those...
Paper Details
Title
La interculturalidad de los negocios internacionales.
Published Date
Jan 1, 2007
Volume
9
Issue
12
Pages
261 - 291
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History