The R & D, Manufacturing, and Marketing Competencies and the Firm's Global Competitive Position
Abstract
Past research suggests that, in domestic market context, a firm's competencies in R&D, manufacturing, and marketing are key sources of competitive advantage. A separate stream of research suggests that coordination and concentration of value-chain activities on a global scale are the core competencies of those firms competing in global industries. In this article, we offer an empirical study to investigate whether in the global market...
Paper Details
Title
The R & D, Manufacturing, and Marketing Competencies and the Firm's Global Competitive Position
Published Date
Jul 13, 1999
Journal
Volume
12
Issue
3
Pages
5 - 21
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