Innovation Strategies for Creating Competitive Advantage
Abstract
OVERVIEW:Innovation strategy helps a company in three ways: exciting its customers, outperforming competitors, and building a new product portfolio. The literature describes many frameworks for innovation strategy but offers little detail about how to implement them. This paper identifies 12 ways of visualizing innovation strategies: platform offering, co-creation, cycle time reduction, brand value enhancement, technology leveraging,...
Paper Details
Title
Innovation Strategies for Creating Competitive Advantage
Published Date
May 1, 2010
Volume
53
Issue
3
Pages
19 - 32
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