The Effect of Attitudinal and Sociodemographic Factors on the Likelihood of Buying Locally Produced Food

This study explores the factors associated with Canadian consumers locally produced food purchase intention. Data from an Internet‐based survey of consumers ( n = 1,139) was analyzed using a bivariate probit model. The bivariate probit model related attitudinal, behavioral and sociodemographic factors to the intention to purchase fresh and nonfresh locally produced foods. Although sociodemographic characteristics play a limited role in shaping...