The effect of anticipatory emotions on students’ performance in marketing simulations

Volume: 17, Issue: 1, Pages: 5 - 22
Published: Jul 21, 2015
Abstract
Purpose – This study aims to analyze the effects of goal-directed feelings on student’s performance in marketing simulations. Calculating path coefficients from data collected at two points in time, the authors tested a model consisting of four constructs personal stakes, anticipatory emotions, volitions and goal-directed behavior. The results suggest that positive and negative anticipatory emotions mediate the relationship between personal...
Paper Details
Title
The effect of anticipatory emotions on students’ performance in marketing simulations
Published Date
Jul 21, 2015
Volume
17
Issue
1
Pages
5 - 22
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