Modeling the Structure of the Flow Experience Among Web Users

Published: Jan 1, 2000
Abstract
Thomas P. Novak (novak@moe.ogsm.vanderbilt.edu) Donna L. Hoffman (hoffman@colette.ogsm.vanderbilt.edu)Project 2000, Vanderbilt Universityhttp://www2000.ogsm.vanderbilt.edu/Yiu-Fai YungPsychometric Laboratory, UNC Chapel HillDecember 1997Abstract for the INFORMS Marketing Science and the Internet Mini-ConferenceMIT, March...
Paper Details
Title
Modeling the Structure of the Flow Experience Among Web Users
Published Date
Jan 1, 2000
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