Supermarkets and unhealthy food marketing: An international comparison of the content of supermarket catalogues/circulars

Volume: 81, Pages: 168 - 173
Published: Dec 1, 2015
Abstract
Supermarket marketing activities have a major influence on consumer food purchases. This study aimed to assess and compare the contents of supermarket marketing circulars from a range of countries worldwide from an obesity prevention perspective.The contents of supermarket circulars from major supermarket chains in 12 non-random countries were collected and analysed over an eight week period from July to September 2014 (n=89 circulars with...
Paper Details
Title
Supermarkets and unhealthy food marketing: An international comparison of the content of supermarket catalogues/circulars
Published Date
Dec 1, 2015
Volume
81
Pages
168 - 173
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