Internet privacy

Empirical research

The Internet

World Wide Web

Epistemology

Advertising

Demography

Service quality

Marketing

Philosophy

Sociology

Business

Neuroscience

Brand awareness

Perception

Psychology

Geometry

Quality (philosophy)

Consumer satisfaction

Service (business)

Population

Computer science

Mathematics

Perceived quality

Product (mathematics)

MIS Quarterly

Consumer-generated ratings typically share an objective of illuminating the quality of a product or service for other buyers. While ratings have become ubiquitous and influential on the Internet, surprisingly little empirical research has investigated ho

Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?