A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior

Volume: 24, Pages: 201 - 234
Published: Jan 1, 1991
Abstract
Publisher Summary null null This chapter focuses on norms, which can be demonstrated to affect human action systematically and powerfully. Three distinct types of norms that are effective: social norms of the descriptive kind, which guides the behavior via the perception of how most others would behave; social norms of the injunctive kind, which guides the behavior via the perception of how most others would approve/disapprove of a person's...
Paper Details
Title
A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior
Published Date
Jan 1, 1991
Volume
24
Pages
201 - 234
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