CRM done right.
Abstract
Disappointed by the high costs and elusive benefits, early adopters of customer relationship management systems came, in the post dot-com era, to view the technology as just another overhyped IT investment whose initial promise would never be fulfilled. But this year, something unexpected is happening. System sales are rising, and executives are reporting satisfaction with their CRM investments. What's changed? A wide range of companies are...
Paper Details
Title
CRM done right.
Published Date
Nov 1, 2004
Journal
Volume
82
Issue
11
Pages
118 - 9, 150
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Notes
History