Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model
Abstract
Fast advances in the wireless technology and the intensive penetration of cell phones have motivated banks to spend large budget on building mobile banking systems, but the adoption rate of mobile banking is still underused than expected. Therefore, research to enrich current knowledge about what affects individuals to use mobile banking is required. Consequently, this study employs the Unified Theory of Acceptance and Use of Technology (UTAUT)...
Paper Details
Title
Factors Affecting Individuals to Adopt Mobile Banking: Empirical Evidence from the Utaut Model
Published Date
May 1, 2012
Volume
13
Issue
2
Pages
104
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