Do You Really Want to Be an eBay

Volume: 91, Issue: 3, Pages: 102 - 108
Published: Mar 1, 2013
Abstract
Lured by the success of marketplaces such as eBay, many companies have tried operating as multisided platforms, which let buyers and sellers transact directly with one another. But resellers-which acquire and then resell products and services-often fare better. To determine the right position on the continuum between pure reseller and pure multisided platform, companies must consider four factors: Scale effects. Amazon draws on its formidable...
Paper Details
Title
Do You Really Want to Be an eBay
Published Date
Mar 1, 2013
Volume
91
Issue
3
Pages
102 - 108
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