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Reinventing Your Business Model

Published on Dec 1, 2008in Harvard Business Review
Mark W. Johnson5
Estimated H-index: 5
,
Clayton M. Christensen49
Estimated H-index: 49
,
Henning Kagermann2
Estimated H-index: 2
Sources
Abstract
When does an established company need a new business model to capture a game-changing opportunity? Only companies that understand how - and why - their current model works can answer that question.
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