The effectiveness of relational and contractual governance in new product development collaborations: Evidence from Korea
Abstract
This study provides deeper insights into the management of new product development (NPD) collaborations and a better understanding of the ways that companies in East Asia govern these relationships to acquire external knowledge while achieving collaboration satisfaction. Looking through the lens of the relational view, we disentangle the effects of relational and contractual governance on collaborations outcomes. An analysis of survey data from...
Paper Details
Title
The effectiveness of relational and contractual governance in new product development collaborations: Evidence from Korea
Published Date
Nov 1, 2015
Journal
Volume
45-46
Pages
29 - 39
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Notes
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