doi.org/10.1080/00218499.1991.12466759

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Roobina Ohanian

Journal of Advertising Research2.40

Volume: 31, Issue: 1, Pages: 46 - 54

Published: Feb 1, 1991

Paper Fields

Paper Details

Title

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

DOI

doi.org/10.1080/00218499.1991.12466759

Published Date

Feb 1, 1991

Journal

Journal of Advertising Research

Volume

31

Issue

1

Pages

46 - 54

Notes

History