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Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to create a content rich product catalogue for the retail...
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Brent K. Jesiek10
Estimated H-index: 10
(Purdue University),
Andrea Mazzurco (Swinburne University of Technology)+ 1 AuthorsJulia D. Thompson (San Jose State University)
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Carli D. Flynn (Rochester Institute of Technology), Cliff I. Davidson13
Estimated H-index: 13
(Syracuse University),
Sharon Dotger5
Estimated H-index: 5
(Syracuse University)
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Introduccion: este es un articulo de estudio de caso producto de la investigacion “Plataforma virtual como mecanismo de gobierno electronico entre poblacion joven y administracion local de Mosquera, Cundinamarca”, desarrollada en la universidad Distrital Francisco Jose de Caldas en el 2017. Metodologia: se desarrollo un metodo mixto con un componente cualitativo por medio de entrevistas semiestructuradas a actores involucrados en temas de juventud, tecnologia y administracion publica. Resultados...
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Jose P. Mestre24
Estimated H-index: 24
(University of Illinois at Urbana–Champaign),
Alan Cheville1
Estimated H-index: 1
(Bucknell University),
Geoffrey L. Herman11
Estimated H-index: 11
(University of Illinois at Urbana–Champaign)
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Introduction: The research "Optimal advertising planning for online medias" was conducted at University of Delhi in 2017. Methods: Here, we rank the websites on the basis of feedback from unbiased experts. Later, we propose an integrated approach by combining ordered weighted averaging (OWA) operator with fuzzy analytic hierarchy process (FAHP) for budget allocation. Results: A numerical illustration related with a company, which deals in consumer goods and wants to advertise on few e-commerce w...
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Ying Cao (Oregon State University), Milo Koretsky8
Estimated H-index: 8
(Oregon State University)
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Monika Hattinger1
Estimated H-index: 1
Yrjö Engeström42
Estimated H-index: 42
Annalisa Sannino
From contradictions to transformation : a study of joint Work-Integrated Elearning between Industry and University