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Management and Organization Review
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2.40
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Published on Jun 1, 2019in Management and Organization Review 2.40
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Published on Jun 1, 2019in Management and Organization Review 2.40
Emmanuella Plakoyiannaki1
Estimated H-index: 1
,
Tian Wei1
Estimated H-index: 1
,
Shameen Prashantham1
Estimated H-index: 1
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Published on Mar 25, 2019in Management and Organization Review 2.40
This article offers a contextualised explanation of the process of institutional bridging by Delta, a British SME, in order to internationalise to China across high institutional distance. The study uncovers three novel mechanisms of ‘Cross-institutional Dissonance Mitigation’, ‘Multi-level Strategic Embedding’, and ‘Cross-institutional Consonance Retuning’ to explain how and why a failing SME with limited resources and networks was able to bridge the institutional distance and internationalise ...
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