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This service failure/recovery emotions’ synthesis showed: 1) Conceptual models of emotions affect the relationship between emotions and their correlates; 2) Perceived fairness is most important in triggering negative/positive emotions; 3) Recovery satisfaction and loyalty are stronger related to positive emotions; 4) Methodological characteristics explain systematic variation in the effect sizes.
This study explores emotions experienced by consumers who give up excessive drinking and considers how these emotions help consumers to sustain their healthy consumption behaviours. Current studies mostly focus on changing risky consumption behaviours (excessive drinking, smoking and gambling), rather than sustaining the positive behavioural change, which is a key challenge for consumers (Peattie and Peattie 2009; Scammon et al. 2011). Negative emotional appeals such as guilt and fear have been ...
This study investigated the interaction effect between arguments and celebrity on attitude. The results of traditional and fMRI experiments showed that heuristic arguments with celebrity required more cognitive resources than strong and weak arguments. Also, consumers generated stronger emotion reaction toward celebrities with heuristic arguments than strong and weak arguments.
Online consumer misbehaviors, such as trolling, are widespread and poorly understood. Using actor-network theory, we explore the assemblages of human and non-human entities participating in trolling, showing that rather than managing misbehaving consumers, marketing practitioners should manage the socio-technical networks that allow and fuel these misbehaviors.
Consumer research discussions of pilgrimage have centred on three predominant conversations; new-age pilgrimage (O'Guinn and Belk, 1989), secular/brand pilgrimage (Kozinets, 2001; Borghini et al., 2009), and religious/spiritual pilgrimage (Scott and Maclaren, 2013, Kedzior, 2013; Turley, 2013; Moufahim, 2013; Higgins and Hamilton; 2014:2016). However, emphasis has been placed upon the intangible experience, with few investigating the symbolic value of the physical goods associated with the pilgr...
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