International Journal of Market Research
Papers 1466
1 page of 147 pages (1,466 results)
#1Mark Brown (UQ: University of Queensland)H-Index: 13
#2Roop Kumar BhaduryH-Index: 1
Last. Ellen Louise Bloxsome (UQ: University of Queensland)H-Index: 2
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This article examines the manner in which advertising creativity may be influenced by “near” primes in the form of competitor product information that is presented at the briefing stage of engageme...
Customer satisfaction is a commonly used business performance metric. Despite the widespread use of satisfaction surveys, little is known about how stable individual’s satisfaction scores are. If i...
A qualitative study was conducted to explore Chinese advertising practitioners’ perceptions and interpretations of engagement in the digital era. Twenty-three in-depth interviews were conducted to ...
#1Robert Cluley (University of Nottingham)H-Index: 8
#2William Green (University of Leicester)H-Index: 5
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After years of hype, marketing researchers are now facing the challenge of integrating new digital technologies into their work. Based on an analysis of 44 key informant interviews with marketing r...
#2Woo Jin Choi (SNU: Seoul National University)
Last. JaeHong Park (Kyung Hee University)
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Negative spillovers due to firms’ product-harm crises have attracted the attention of marketing researchers owing to the devastating and irrecoverable damage they can cause. Despite the extensive r...
#1Cong Li (UM: University of Miami)
#2Gunwoo Yoon (UNI: University of Northern Iowa)
Last. John Petit (UM: University of Miami)
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Given the rapid growth of many Asian economies in recent years, Asian advertising research is attracting increasing attention. However, systematic examinations of how to move this body of research ...
#1Jenni Romaniuk (UniSA: University of South Australia)H-Index: 22
#2Ava Huang (UniSA: University of South Australia)H-Index: 2
Continuing the stream of luxury brand research that seeks to identify how luxury brands differ from non-luxury brands, we test whether the brand usage and attribute prototypicality influences on co...
#1Fred Bronner (UvA: University of Amsterdam)H-Index: 15
#2Robert de Hoog (UT: University of Twente)H-Index: 12
Recent research shows that people not only visit a cultural event because of the quality of what is offered, but also to show something of their personality to relevant reference groups. This “sign...
#1Chun-Yao Huang (NTU: National Taiwan University)
#2Ping-Yu Liu (NTU: National Taiwan University)
Last. Shao-Ming Xie (NTU: National Taiwan University)
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A firm’s public disclosure, such as its annual report, usually carries information of what it has done and/or will do. Since brand equity is a result of a firm’s branding efforts resulting from its...
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