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Michael R. Czinkota
Georgetown University
BusinessInternational tradeEconomicsMarketingPublic relations
214Publications
28H-index
2,925Citations
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Publications 222
Newest
#1Riad Shams (Northumbria University)
#2Demetris Vrontis (University of Nicosia)H-Index: 26
Last. Michael R. Czinkota (UKC: University of Kent)H-Index: 28
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Abstract Strategic agility is a fuzzy concept that may be counter intuitive as well as confounding to some scholars in terms of the agile strategies' contextual issues. At the same time, the need to be agile is crucial for firms, especially for Multinational Enterprises (MNEs) that operate in culturally different host countries. Thus, a deep understanding of strategic agility is very intriguing for both academics and executives, as several gaps are apparent in the extant literature. In this pape...
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#2Michael R. CzinkotaH-Index: 28
Last. David A. RicksH-Index: 19
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#1Suraksha Gupta (Newcastle University)H-Index: 13
#2Michael R. Czinkota (Georgetown University)H-Index: 28
Last. Sena Ozdemir (Coventry University)H-Index: 4
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ABSTRACTPurpose: This paper addresses to the research gap on the role played by a brand in creating value for business customers through the adoption of reverse channels by presenting a research ag...
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#1Hans Rüdiger Kaufmann (University of Nicosia)H-Index: 4
#2Maria Paraschaki (TEI CRETE: Technological Educational Institute of Crete)
Last. Michael R. Czinkota (Georgetown University)H-Index: 28
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This contribution aims to cover a literature gap as to conceptualizing the nexus between sustainable corporate policy and globalization phenomena challenges exemplified by migration. The work is designed as a conceptualized chapter derived from a synthesis of discussed concepts and a case study of migration based on documentary analysis. Based on a review on mainstream literature on a still scattered and ambiguous body of knowledge in the research stream of corporate and/or business diplomacy, t...
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#1Michael R. Czinkota (Georgetown University)H-Index: 28
#2Hans Rüdiger Kaufmann (University of Applied Management)H-Index: 1
Last. Maria Antonella FerriH-Index: 2
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Abstract In 2015, a new kind of company was introduced by law in Italy: the for-Benefit Company (fBComp). Such firms are characterized by a relevant novelty: they are for-profit companies whose statute explicitly recognizes and intends the impact of managerial decisions on the wellbeing of society as well as of its shareholders. This study suggests on the fBComp as a new “social” business model (SBM) which integrates social and competitive behaviors. Thereby, the company achieves its objectives ...
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#1Gary A. Knight (Willamette University)H-Index: 29
#2Michael R. Czinkota (Georgetown University)H-Index: 28
Last. Zaheer Khan (UKC: University of Kent)H-Index: 12
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We propose a research investigation on migrant-own businesses that undertake international marketing ventures. Migrant-owned firms contribute substantially to their adopted countries, and many launch international ventures, targeting their home countries and other international markets (Kerr and Kerr 2016; Light 2010; Saxenian 2002; OECD 2011; United Nations 2016; USAID 2009).
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#1Valbona Zeneli (George C. Marshall European Center for Security Studies)H-Index: 2
#2Michael R. Czinkota (Georgetown University)H-Index: 28
Last. Gary A. Knight (FSU: Florida State University)H-Index: 29
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Purpose The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms. Design/methodology/approach The paper opted for an explor...
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#1Michael R. Czinkota (UKC: University of Kent)H-Index: 28
The history of international honor in business is presented together with its relevance to business today. Trust bridges are suggested based on commonalities between parties and to strengthen their network and relationships with one another. These postulates were investigated with a group of international marketing experts. A three-round Delphi study was conducted using the triple helix research approach. An analysis of the global perspectives focused on honorable practices is presented.
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Purpose The purpose of this paper is to analysis the relationship between business ethics and business activities in the dynamic world. Corporations are increasingly expected to play a stronger role as a collaborator with government and society in finding solutions to future challenges. Money no longer is the only or ultimate outcome of business. Business executives like to see themselves as self-sufficient, societally supportive and leading. Design/methodology/approach This paper is a case stud...
1 CitationsSource
#1Michael R. Czinkota (Georgetown University)H-Index: 28
#2Hans Rüdiger Kaufmann (University of Applied Management)H-Index: 1
2016 is the 80th anniversary of the academic field of International Marketing which, on its introduction was typical of the major paradigm shifts which tend to occur in marketing every quarter of a century. Practical evidence of major marketing blunders (such as the 2015 VW emission measure fiasco) suggests that we are due for another major shift, as exemplified by the discontent with globalization and the global crisis of trust; (Sanchez Bengoa et al. 2015; Sanchez Bengoa and Kaufmann 2015; Spa...
1 CitationsSource
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