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Judith Lynne Zaichkowsky
Simon Fraser University
AdvertisingBusinessPsychologyMarketingBrand management
55Publications
21H-index
6,569Citations
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Publications 55
Newest
#1Adam Labecki (SFU: Simon Fraser University)
#2Phil Klaus (International University of Monaco)
Last. Judith Lynne Zaichkowsky (SFU: Simon Fraser University)H-Index: 21
view all 3 authors...
This paper suggests that consumers will leave the choice to bots in deciding what brands they choose from the marketplace. Hence branding as we know will decline and be replaced by a more efficient complex attribute computer decision making model.
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#1Thyra Uth Thomsen (CBS: Copenhagen Business School)H-Index: 9
#2Judith Lynne Zaichkowsky (SFU: Simon Fraser University)H-Index: 21
Purpose – This study aims to investigate the random collection of items for gifting which are stored in one’s home in a special place. Traditional gift-giving models suggest gift givers buy gifts for certain recipients on certain occasions. This study ' s journey into gift storage finds that some gift-giving practices are initially acquisition-less, recipient-less and/or occasion-less. Design/methodology/approach – Based on a convenience sample of 111, the main functions and motivations for gift...
1 CitationsSource
#1Hanne Pico Larsen (CBS: Copenhagen Business School)H-Index: 2
#2Thyra Uth ThomsenH-Index: 9
Last. Judith Lynne ZaichkowskyH-Index: 21
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Velkommen til det treogtyvende ’Nyhedsbrevet om Forbrugeradfaerd’. I dette nummer af Nyhedsbrevet bringes to spaendende artikler fra forbrugerforskningens verden. Den forste artikel handler om, hvordan ’duge’ kan fortaelle historier. I denne artikel beskaeftiger adjunkt Hanne Pico Larsen sig med, hvorledes Georg Jensen Damask har faet kunderne til at skrive historier om deres forhold til firmaet og produkterne. Herunder ikke mindst i forbindelse med relanceringen af ’Maelkebottedugen’, som blev ...
#1Thyra Uth ThomsenH-Index: 9
#2Judith Lynne Zaichkowsky (SFU: Simon Fraser University)H-Index: 21
#1James Sood (AU: American University)H-Index: 4
#2Judith Lynne Zaichkowsky (SFU: Simon Fraser University)H-Index: 21
The study uses the Personal Involvement Inventory (PII) model to measure the involvement that consumers in six countries have for a series of eight products and services. The purpose of the research is to gain further insight into two critical problems in standardizing marketing programs for multinational markets. The first problem is to identify products or services that potentially could be standardized, and the second problem is to discern the relative importance of the products or services t...
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#1Thyra Uth ThomsenH-Index: 9
#2Judith Lynne Zaichkowsky (SFU: Simon Fraser University)H-Index: 21
#1Felix TangH-Index: 2
#2Vane-ing TianH-Index: 1
Last. Judith Lynne ZaichkowskyH-Index: 21
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The extant literature in counterfeit consumption is currently dominated by quantitative studies (except for Gentry et al. 2001; Hoe et al. 2003; Eisend and Schuchert-Guler 2006), which are useful in validating relationships. This paper aims to provide qualitative data in understanding why consumers purchase and consume counterfeits. Specifically, this paper aims to generate new insights of counterfeit consumption as well as its antecedents in an unstructured setting. Furthermore, most of the pre...
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#1Maya NajaH-Index: 1
Last. Joël BreeH-Index: 8
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The purpose of this research is to investigate if introducing ambient scents to health care facilities will enhance patient experience. In order to broaden and develop the focus on previous research, this paper presents two separate but related studies. The first one investigates the impact of the fragrances on children in a public hospital through a qualitative study. The second study occurs in a dental office and is quantitative in nature. The dental service experience is often associated with...
1 CitationsSource
In-depth interviews were conducted with 11 regular on-line purchasers to understand how they deal with websites guilty of cybersquatting, or domain name infringement. The findings show that there are seven constructs: brand, associations, expectations, trust, avoidance strategies, feelings and reactions, involved in the model of online consumer confusion.
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