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Edgardo Arturo Ayala Gaytán
Monterrey Institute of Technology and Higher Education
26Publications
3H-index
48Citations
Publications 26
Newest
#1Nancy Berenice Ortiz Alvarado (EGADE Business School)
#2Marisol Rodríguez Ontiveros (EGADE Business School)
Last.Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
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Abstract“Mindsets (or implicit theories) are people’s lay beliefs about the nature of human attributes, such as intelligence or personality”. Individuals with a fixed mindset believe that intellige...
#1Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
#2Joana Chapa (Universidad Autónoma de Nuevo León)H-Index: 3
A structural decomposition technique is proposed in order to break down the labor income of men and women in four regions of Mexico, and is linked to a final demand expansion, into three effects: national, regional and technological. The results suggest that labor income multipliers for women are relatively high in services. Government consumption tends to benefit the income of women more, whereas the expansion in investment tends to favor the income of men more. Regional gender equality indices...
#1David Flores-Villalba (Tec: Monterrey Institute of Technology and Higher Education)
#2Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
Last.Claudia María Quintanilla-Domínguez (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 1
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Abstract: Objective: To describe the development of a reliable and valid measure of attitudes toward, and use and comprehension of nutritional labels in Spanish speaking countries. Materials and methods: The dimensions encompassed in this instrument are attitudes, comprehension and use, combining self-reports and objective measures of nutrition knowledge. Content validity, item analysis, repeat and internal reliability, and convergent and divergent validity were assessed in a pooled sample of 18...
#1Gabriela Pino García (Tec: Monterrey Institute of Technology and Higher Education)
#2Ismael Aguilar Barajas (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 1
Last.Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
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This paper addresses the role of trust in the generation of collaborative innovation. The research methodologies, antecedents, temporality, and conceptualization of trust are analyzed. The foregoing is linked to its dimensions and forms of operationalization that have been used in different contexts to understand collaborative innovation. A theoretical-methodological model is developed to explain the construction of trust in innovation projects, as a complex and expensive process. The model can ...
#1Gloria L. Mancha Torres (Tec: Monterrey Institute of Technology and Higher Education)
#2Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
Utilizando la Encuesta de Cohesion Social para la Prevencion de la Violencia y la Delincuencia (Ecopred) 2014, este trabajo estudia los factores de riesgo que estan asociados a la conducta violenta de los jovenes de 14 a 18 anos en Mexico. Se encuentra que existen dos tipos de factores de riesgo predominan¬tes que estan correlacionados a los actos violentos de gritar, golpear objetos, golpear personas, portar armas o haber sido arrestado que comenten los jove-nes: 1) factores relacionados con ad...
#2Arturo Briseño (Autonomous University of Tamaulipas)
Last.Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
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Las campanas de mercadotecnia alineadas a practicas de Responsabilidad Social Empresarial (RSE) son cada vez mas comunes como una estrategia para lograr la diferenciacion de marca y la preferencia de los consumidores. Sin embargo, el reto para muchas empresas esta en entender como impactan las campanas sociales y ambientales patrocinadas por una marca en la decision de compra del consumidor y como estas campanas generan beneficio economico y social. Considerando el he­cho de que los consumidores...
Marketing campaigns aligned with Corporate Social Responsibility (CSR) practices are increasing as a strategy to reach brand differentiation and consumer preference. However, the challenge for many firms is to understand the impact of social and environmental campaigns in consumer’s perception and how these campaigns create economic and social value. Knowing that consumers make decisions based on several attributes, we use a conjoint analysis to determine the influence of CSR campaigns, brand, a...
#1Edgardo Arturo Ayala Gaytán (Tec: Monterrey Institute of Technology and Higher Education)H-Index: 3
#2Joana Chapa (Universidad Autónoma de Nuevo León)H-Index: 3
Last.Abel Hibert (Universidad Metropolitana de Monterrey)H-Index: 1
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The telecommunication sector in Mexico was highly concentrated until 2013. The sector was mostly composed by a dominant player, a rationed market (low density of services), a poor institutional design, high tariffs, and weak regulation agents. The Herfindahl-Hirschman (HHI) index was 5333 for mobile telephone and 7,029 for fixed telephone services—among the highest scores in the world. In order to promote competition in the sector, Congress approved a reform in 2013 to establish a new regulator ...
This article presents estimates of AH1N1's effects on the consumption of pork through an Almost Ideal Demand System (AIDS) for meat consumption in Mexico. Additionally, indirect effects through the Mexican economy are estimated using a general equilibrium model that captures the effects of intersectoral relationships and the induced effects by the circular flow of income. It is concluded that the presumed risk of contracting AH1N1 via pork consumption provoked total economic losses of $94 millio...
espanolSe estiman los efectos de la influenza AH1N1 en el consumo de carne de puerco a traves de un modelo de demanda de consumo AIDS (por sus siglas en ingles) para el consumo de carne en Mexico. Adicionalmente, los efectos indirectos a traves de la economia mexicana son calculados con un modelo de equilibrio general. Se concluye que el presunto riesgo de contraer la influenza AH1N1 mediante el consumo de carne de puerco provoco perdidas economicas de 94 millones de dolares. El rumor afecto a l...
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