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Roger J. Calantone
Michigan State University
BusinessEconomicsMarketingNew product developmentOperations management
304Publications
66H-index
22.5kCitations
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Publications 302
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#1Hang T. Nguyen (MSU: Michigan State University)H-Index: 2
#2Roger J. Calantone (MSU: Michigan State University)H-Index: 66
Last. Ranjani Krishnan (MSU: Michigan State University)H-Index: 21
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This paper examines how customer sentiment expressed through social media influences institutional investors’ investment decisions and firm value. We use psychology theory to classify the emotional...
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#1Eunyoung (Christine) Sung (MSU: Montana State University)H-Index: 1
#2Roger J. Calantone (MSU: Michigan State University)H-Index: 66
Last. Patricia Huddleston (MSU: Michigan State University)H-Index: 20
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AbstractThis article encompasses two studies of how cultural dimensions help us understand consumers’ motivations to buy prestige brands in the global market. In Study 1, we investigated the effect...
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#1Valerie Good (MSU: Michigan State University)
#2Roger J. Calantone (MSU: Michigan State University)H-Index: 66
Abstract Executives and researchers continue to seek factors that lead to new product success. While prior research has suggested that outsourcing the selling function can help make the innovation process leaner and limit future liability, outsourcing can also pose risks in terms of safeguarding both customer relationships and confidential innovation capabilities. Moreover, examining the effects of outsourcing has been identified as a key research priority in recent marketing literature. Thus, u...
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#1Liqian Cai (MSU: Michigan State University)H-Index: 1
#2Arnab Bhattacharjee (Heriot-Watt University)H-Index: 15
Last. Tapabrata Maiti (MSU: Michigan State University)H-Index: 16
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We propose generalized moments LASSO estimator, combining LASSO with GMM, for penalized variable selection and estimation under the spatial error model with spatially autoregressive errors. We establish parameter consistency and selection sign consistency of the proposed estimator in the low dimensional setting when the parameter dimension p < sample size n , as well as the high dimensional setting with p greater than and growing with n. Finite sample performance of the method is examined by sim...
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#1Michael J. Brusco (FSU: Florida State University)H-Index: 31
#2Clay M. Voorhees (MSU: Michigan State University)H-Index: 20
Last. Douglas Steinley (MU: University of Missouri)H-Index: 24
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ABSTRACTWe propose a hybrid two-group classification method that integrates linear discriminant analysis, a polynomial expansion of the basis (or variable space), and a genetic algorithm with multi...
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#1Douglas E. Hughes (MSU: Michigan State University)H-Index: 13
#2Keith A. Richards (Baylor University)H-Index: 8
Last. Richard A. Spreng (MSU: Michigan State University)H-Index: 16
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Abstract The organizational frontline in retail represents the frontline for an entire supply chain. This channel structure distances the branded supplier from the end consumer and makes the supplier dependent on a retail frontline salesperson that (1) it does not control and (2) also represents competing brands. This study reveals mechanisms that the supplier may use to influence retail frontline salespeople. We demonstrate the importance of consumer marketing programs and supplier representati...
1 CitationsSource
#1Kumar R. Sarangee (Santa Clara University)H-Index: 4
#2Jeffrey B. Schmidt (OU: University of Oklahoma)H-Index: 16
Last. Roger J. Calantone (MSU: Michigan State University)H-Index: 66
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Abstract Escalation of commitment, defined as the continuation in a failing course of action, is a persistent problem for decision makers in business markets, especially those involved in new product development (NPD). To address this issue, we use Anticipated Regret Theory to develop a model and then empirically test it to demonstrate how forward-looking emotions can lead decision makers to continue failing NPD projects in business-to-business (B2B) markets. We recognize that there are two coun...
1 CitationsSource
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#1Malika Chaudhuri (UD: University of Dayton)H-Index: 2
#2Roger J. Calantone (MSU: Michigan State University)H-Index: 66
Last. Seth Cockrell (WSU: Wichita State University)H-Index: 1
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Abstract The typical firm invests 20% of its promotional budget on sales promotions in an effort to drive short-term sales, Limited insight into the differential impacts of various sales promotions as well as the conditions under which they are most effective in lifting the sales of new products remain despite the rich body of research on sales promotions in the marketing literature. This research seeks to address these gaps by demonstrating the effects of two types of sales promotions on high-v...
2 CitationsSource
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