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Yves Pigneur
University of Lausanne
MarketingComputer scienceBusiness modelManagement scienceKnowledge management
139Publications
30H-index
8,371Citations
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Publications 138
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The Business Model Canvas opened the way for the development of a new tool type which we call visual inquiry tools. Such tools build on design thinking techniques to allow management practitioners to jointly inquire into specific strategic management problems. As the interest in and the emergence of visual inquiry tools gains momentum, it is important to formalize the design knowledge that future designers can build on for developing such tools. Thus, we propose a design theory for visual inquir...
1 CitationsSource
Being able to communicate a clear identity to different stakeholders is crucial for SMEs and startups in today’s world, which is characterised by accelerated innovation, growing competition and increasingly connected consumers. However, this can be a complex task for small organisations. The purpose of this paper is to propose a visual tool that supports entrepreneurs in SMEs and startups to collaboratively develop their identity communication strategy.,The paper follows a design science researc...
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#1Dina ElikanH-Index: 1
#2Yves Pigneur (UNIL: University of Lausanne)H-Index: 30
1 CitationsSource
#1Stéphanie Missonier (UNIL: University of Lausanne)H-Index: 6
#2Kalle Lyytinen (Case Western Reserve University)H-Index: 69
Last. Yves Pigneur (UNIL: University of Lausanne)H-Index: 30
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#1Hazbi Avdiji (UNIL: University of Lausanne)H-Index: 2
#2Dina ElikanH-Index: 1
Last. Yves Pigneur (UNIL: University of Lausanne)H-Index: 30
view all 4 authors...
Ill-structured management problems are of paramount importance for organizations today. As they are complex to solve, they are undertaken by teams of diverse individuals who make use of tools to help them in solving such problems. Most tools either focus on supporting collaborative practices or are dedicated to solving specific ill-structured problems. In this paper, we bridge these two perspectives and provide design principles for tools that both support collaboration and are tailored for spec...
3 CitationsSource
#1Dina ElikanH-Index: 1
#2Yves PigneurH-Index: 30
Brand Identity is of paramount importance for organizations today. Due to the advancement of technology, faster innovation, growing competition and more demanding consumers, managing a brand is becoming more and more complex. Entrepreneurs in Startups and SMEs need to have a clear branding strategy: a narrative that defines the company’s vision, inspires employees and others, and remains relevant through changes. This is hard since the branding concept has been researched from many different per...
1 Citations
#1Dina ElikanH-Index: 1
#2Yves Pigneur (UNIL: University of Lausanne)H-Index: 30
#1Zhan Liu (Wallis)H-Index: 5
#2Jialu Shan (International Institute for Management Development)H-Index: 2
Last. Yves Pigneur (UNIL: University of Lausanne)H-Index: 30
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The past few years have witnessed an explosive growth in the use of smartphones. Such widespread use brings with it concerns over the protection of privacy. Building upon existing privacy concern literature, this study has developed a theoretical framework that combines a privacy calculus model with a technology acceptance model (TAM) in the mobile application context. Also examined is the role of personalized services and users’ perceived information control in this domain. Based on a study of ...
2 CitationsSource
#1Zhan LiuH-Index: 5
#2Riccardo BonazziH-Index: 7
Last. Yves PigneurH-Index: 30
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2 Citations
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