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Khawaja A. Saeed
Kennesaw State University
Mobile bankingPredictive powerMobile serviceDiffusion of innovationsDurable good
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The Bass model is widely used in the literature to capture the diffusion of innovations and shows excellent predictive power in the context of durable goods. However, the model's efficacy fades when services are the target of analysis. Services that users adopt and subsequently utilize regularly are regarded as a continuous process that entails the possibility of dis-adoption and re-adoption. These aspects are not accounted for in the traditional Bass model. Thus, this study extends the Bass mod...
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