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Honest Mupani
Great Zimbabwe University
Emerging marketsMarketingSystematic reviewResource-based viewBusiness failure
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#1Honest Mupani (Great Zimbabwe University)
#2Crispen Chipunza (Central University of Technology)H-Index: 8
Orientation: Small businesses’ contribution to economic growth and employment creation cannot be disputed in South Africa, amid operating in an environment that is highly competitive and reports of small and medium-sized enterprise (SME) high failure rates, in general. In view of this, and to our knowledge, no known theoretical study has been conducted in South Africa examining how certain environmental factors might influence the use of appropriate resourcing strategies for improved small busin...
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